“What attracted you to our company?” A comprehensive and therefore impressive answer to this question requires due diligence as far as research goes. It is imperative for job-seekers to conduct a form of information gathering on their prospective employer before a job interview.
The research could be browsing the company’s website to gain a basic understanding of the operations and corporate personality, developing a competitive analysis or even creating Google alerts to stay appraised of any company news and developments.
When looking for advice on good job interview etiquette or creating a positive impression, there are many articles and blogs dedicated to the cause. In addition to noting the importance of research, most of these include tips such as; to be punctual, dress in manner that mirrors and embodies the corporate environment, the need to be authentic but adequately prepared.
Social media accounts are also a hot topic, with as many as 70% of employers using social media to screen prospective employees, the importance of a becoming online presence is indisputable.
Forbes adds a few less conventional tips in their article “12 Surprising Job Interview Tips” one of these tips are to think aloud when answering more strategic questions. This allows the interviewer insight into your thinking in a way that sitting quietly whilst perusing the answer does not. They go on to provide the following example:
Question: Consider these two answers to “How many lawn mowers are there today in the United States?”
Weak answer: After 45 seconds of silence, you blurt out “75 million!”
Strong answer: You’re talking the entire way through, sharing your calculations and assumptions.“Let’s start from the top down. Assuming the US population is 300 million and each household averages 3 people, then we have 100 million families in the US. Let’s assume urban households don’t have lawns to mow and therefore only suburban and rural families buy lawnmowers. If roughly 25% of America is urban and 75% is suburban and rural then we have 75 million households that own a lawnmower.”
Most interviews end with the employer giving the candidate an opportunity to ask any questions, this gives prospective employees the opportunity to show insight as well determine if the position would indeed be a good fit.
Livecareer.com has compiled a list of questions for job-seekers to ask, as well as which questions they should stay avoid.