Careers Magazine has cut its print price by 30% to R35 as an investment in the youth whose spending is under pressure due to the harsh economic climate and job losses during Covid. The digital copy now sells for R25.
In spite of the print industry and economy in decline, demand for the youth magazine’s content is increasing and the publication has been experiencing a 10% month on month growth, says Careers editor Gugulethu Mhlungu.
“Especially now, the youth are looking for answers to navigate their careers as they face an economy in decline and dwindling job opportunities. The price cut enables our readers more affordable access to that valuable information which we are constantly improving.”
She says results from a recent survey by the magazine confirmed an even spread of readership from university students exploring their careers to more established youth in mid to senior management as well as almost 20% of readers over 35.
“Results showed 28.38% of readers are between 18-25, 27.03% are 25-30, 19.59% aged 30-35 and 20.27% are older than 35. The survey also showed that career guidance, personal finance and inspiring work-related stories were at the top of the content most important to readers.”
Mhlungu says the magazine remains optimistic that the industry will turn around and experience growth going forward. Putting their money where their mouth is, Careers Magazine went back to a print edition at the end of 2020 spurred by growing numbers and a commitment to assist the youth and build tomorrow’s leaders.
The April cover star, Mihlali Ndamase, a social media influencer and multi award winning content creator, unpacks the world of social media and how to monetise it. The current edition is available on shelf from Clicks, CNA, Woolworths, and Spar. The magazine has further increased its distribution by adding Van Schaik bookstores in Makhanda, Potchefstroom, Stellenbosch and Thohoyandou. The e-edition can be purchased on the magazine’s website, www.careersmagazine.co.za or through magzter.com
“We are encouraged by results from our survey which confirms our content pillars are spot on and we have the right mix for this audience. We will also be using the survey insights to constantly ensure our content is relevant and useful,” concludes Mhlungu.