Red and Yellow takes top student awards at the Pendorings

The Red & Yellow Creative School of Business was a multiple winner at the 2021 Pendoring Awards which embraces country and industry to promote, unify and celebrate the richness of South Africa’s creative content in all its indigenous languages.

Red & Yellow was judged Top School/University of the Year out of all academic institutions in the country that entered.

The 2021 Overall Student Winner also went to Red & Yellow for “Ichebetyu goes a long way”, an integrated campaign that plays off the insight that South Africans can make that last bit of Sunlight Laundry Soap last a very long time.

This Sunlight campaign won a Gold Award in the Student Integrated Multimedia category for Sebastian Dupper and René Robinson. Their proud lecturers are Henriette Rademan, Nobukho Nqaba and Eckhard Cloete. The campaign also won a Silver Award in the Outdoor Media category.

The “Ungavumeli umhlaza wolusu ukuchwechwele” campaign for BlackandBrownSkin.uk won a silver award in the Outdoor Media category for students Jenna Marx, Joey Gordon and Sam Immelman. Their lecturers were Henriette Rademan, Nobukho Nqaba and Eckhard Cloete.

The “Brak en Jan” campaign for client ATKV won a Silver Award in the Digital Applications, Games & Interactive Tools category for student Janine Louw. Her lecturer was Stephanie Simpson.

Red & Yellow equips students with the commercial logic to grow successful organisations and, more importantly, the creative magic to set them apart. The school is teaching the great creators, inventors, leaders and entrepreneurs of the 21st Century.

The Pendoring Awards plays a role in encouraging the use of indigenous languages at all levels of society and, therefore, moving South Africa towards multilingualism.

It is the only advertising competition in the country with substantial cash prizes, not only for the overall winners, but also for gold and silver winners in each category. This can be a tremendous boost to a young career.

Carmen Schaefer, Head of Academics at Red & Yellow said: ” The Pendoring Awards embody all that we are at Red & Yellow. Celebrate and support our students and faculty through inclusive, diverse, creative innovation and lifelong learning. We are thrilled with our awards and could not be more proud of the hard-working students and dedicated speakers who inspire us every day.”

To view the winning projects, please see 2021 Pendoring e tjhunwa ke Hollard Awards winners and rankings announced (bizcommunity.com)