Social media: It’s for academics too Social media: It’s for academics too
Renowned UK digital sociologist and social media consultant Mark Carrigan  says academics and researchers should set aside the traditional views of social media and... Social media: It’s for academics too

Renowned UK digital sociologist and social media consultant Mark Carrigan  says academics and researchers should set aside the traditional views of social media and look how they can use to improve how they communicate and connect professionally.

Social media for academics , published by Sage , according to the University of Cape Town’s Sarah Goodier, provides useful insights for both those are or aren’t already using social media.

She says Carrigan doesn’t provide a step-by-step training manual for the multitude of tools available. Instead, he focuses how technology can feed into academic purposes (teaching, communicating and sharing) and help them become better academics.

The areas which he covers publicising academic work, building a network, engaging with the public and managing information

The book also looks at the challenges which an academic social media user may face such as professional identity, communicating effectively and finding time for social media, particularly using social media spaces

Finally, Carrigan explores a few potential scenarios for the future use of social media in higher education.

Goodier says that the book introduces several compelling ideas, issues and risks regarding the social media space, such as the accessibility of the publications you share, presence or absence of institutional social media policies and what they can enable and constrain, and the possibility of people engaging with academics publically in an unpleasant way.

What should the book particularly appealing is Carrigan’s personal social media experiences as well as key insights from other academics and researchers.

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